Influence
Robert B. Cialdini
Six principles of persuasion backed by research.
FinEx Library
Best books on marketing, sales & brand
Positioning, persuasion, offers and selling. Turn a good product into steady revenue.
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Al Ries & Jack Trout
Winning a place in the customer's mind.
This Is Marketing
Seth Godin
Marketing as serving the smallest viable audience.
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Donald Miller
A clear message framework for websites and pitches.
$100M Offers
Alex Hormozi
Designing offers customers find hard to refuse.
The Challenger Sale
Matthew Dixon & Brent Adamson
Teaching and tailoring in complex sales.
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