How to start an E-commerce & Online Store
A practical overview of what it takes to launch and run an e-commerce & online store in India, and how FinEx can partner with you from day one.
1. Validate the idea and the numbers
Before investing, test demand, pricing and competition, and build a simple financial model showing start-up costs, monthly running costs, expected sales and break-even. A feasibility study takes a few weeks and can save years of losses.
2. Registrations and licences you are likely to need
- GST registration (generally required for marketplace sellers)
- Business registration
- Payment gateway and bank account
- Trademark
- Consumer protection (e-commerce) compliance
Exact requirements depend on your state, location, size and activities. We confirm the precise list for your case during the first consultation.
3. Main start-up and running costs
- Website or marketplace fees
- Inventory or dropshipping
- Digital marketing
- Logistics and returns
4. Challenges owners commonly face
- Marketplace settlements and TCS
- Returns and refunds
- Advertising cost per sale
- Multi-state GST
5. Setting up finance and compliance correctly
Open a separate business bank account, choose accounting software, set up GST invoicing correctly from the first sale, and create a compliance calendar for GST, TDS, payroll and annual filings. Getting this right at the start avoids notices, penalties and expensive clean-ups later.
6. Launch, market and grow
Build a professional website and Google Business Profile, plan your launch, and track the numbers that matter every month: sales, margin, cash and receivables. As you grow, add systems and automation so the business does not depend on you for every decision.
How FinEx partners with you
We can handle every step above for you: business plan, registrations, banking and accounting set-up, GST and payroll, website and digital marketing, monthly accounting and compliance, and a virtual CFO to guide growth. You focus on your product and customers.
Business plan & feasibility study
A clear, bank-ready business plan: market, competition, pricing, costs, break-even and five-year projections, so you know the idea works before you invest.
Learn more Business PartnerStartup setup: idea to launch
Everything needed to legally start: choosing the structure, company or LLP registration, GST, licences, bank account, accounting system and compliance calendar.
Learn more Business PartnerManaged back office (we run it for you)
A single monthly retainer under which we run accounting, payroll, tax, compliance and reporting for your business, end to end.
Learn moreTalk to a business advisor
Tell us where you are stuck. A free 30-minute consultation, a clear plan, and a partner to execute it with you.